Google Maps API

The Brief

An ageing brand and unsupported web solution were the impetus for a new brand book and supporting website for international water consultancy Aguaconsult.

The Solution

The brand was developed following desk research, interviews and key stakeholder focus groups to establish values, user requirements and a deeper understanding of the brand. This culminated in a brand book as well as rollout to printed materials.
Consistent use of tagged content and context sidebars ensure no content dead ends, and interrogation of analytics show that visit durations and depth of content explored have increased dramatically.