Optimisation

Google’s Been Busy With Guetzli and Chrome

Guetzli “Cookie” breaks JPEGs down even further Google has been driving the movement towards a mobile first internet. Amongst their repertoire of methods, markups, and tools are AMP (Accelerated Mobile Pages), Brotli (better compression rate than GZip) and separate SERPs (Search Engine Result Pages) for desktop and mobile browsers. Their latest development, Guetzli, is a JPEG compression tool that boasts a 35% reduction in file size with minimal sacrifice in quality. When put head to head with libjpeg, the Guetzli algorithm typically.

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jQuery and Why It May Be The Wrong Choice

jQuery is the most popular JavaScript library, so it may come as a surprise to some developers that it might not be the correct choice, and in many cases – it’s just not necessary. You could even say overkill. This graph demonstrates just how widely it is used. With the popularity of the web on mobile (as of 2014 it surpassed desktop browsing) you could see why it has become essential for a developer to also work on developing a mobile friendly and.

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8.5 WordPress Dev Improvements You Can Make Without Hiring Us!

Anyone with a website, WordPress or otherwise, will receive and most likely hates the typical web developer prospecting email. Everyone will have had one at one time or another, or several times a day if you are particularly “fortunate”. So this post is the antithesis of that email. I am not messaging saying I can offer you a service. Instead, today is about 8.5 things you, yes you, can do to your own WordPress website in order to improve it; all of which is.

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Mobigeddon – Were You Left Behind in Google’s Rapture?

Eighteen months ago on, April 21st 2015, Google’s version of an apocalyptic level event occurred; Mobigeddon. This event was the Search Engine equivalent of the Rapture, where all mobile friendly sites were lifted to the top of Google’s mobile search results and all non-friendly sites were left behind. Needless to say, this event caused some volatility in the global rankings for keywords and even now some companies have still failed to jump on the band waggon. Finding out where you stand post-Mobigeddon.

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Google SERP Changes

Whilst you might not recognise the term, everyone here is familiar with a Google SERP (Search Engine Results Page). On the off chance of any confusion, it looks like this … As you can see, there are a number of links, URLs and descriptions that line up nicely underneath my search. Due to the limited amount of space available on the page, there are restrictions on the volume of content that can be displayed. Google has until recently capped these as: 50-60 characters.

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Web Browser Optimisation – The Most Expensive Second Your Business Ever Wasted

So how do people access our websites? Web browsers. Knowing the preferred browser of your target market should affect the web browser optimisation of your site. Take Mozilla’s Firefox for example, it’s probably the fastest overall browser yet Google’s Chrome bests Firefox when it comes to loading HTML5. Ultimately, developing your site in HTML5 to appeal to a Chrome user base will make a minuscule difference in load time, perhaps a second, maybe less… Though the reality is that today’s data churning.

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