Amazon Wants You To Push The Button

In a world of lazy solutions to eliminate consumer effort and increase orders, we’re faced with the likes of Deliveroo, Uber, Netflix; even Starbucks has an “order your coffee before you arrive” app to cut out the queue. The use of the internet and apps have played no small part in the successes of these services; and the downfall of the big name UK high-street brands like Woolworths, BHS and HMV. Not content with being the domineering force that has replaced these.

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