Purr Digital

App development, getting started. Do you really need one?

I’m often asked: “can you build me an app?” People tend to ask this question with an idea for an app in mind, that in a dream world would allow them to quit their day job and become CEO of a startup company. The standard answer is, of course, yes we can build you an app. What people tend not to recognise is that the development is rarely the complicated part of launching an app. What’s difficult about launching an app and making.

Read More
Cheap, Fast and Quality – Been Told You Can Have Only Two?

At Purr, we offer supportive services to creatives, both freelancers and agencies. We have enjoyed great working relationships with a number of these truly skilled people and teams and grown right alongside them. Although, as we ourselves continue to grow, so too will our connectivity within the industry. Which is why we have just finished putting the finishing touches on our brochure giving a little overview of what it is like to work with us. If you want to take a peak,.

Read More
The Brilliance That Saved the Web from WannaCry to Removing Ignorance From Those That Build It

WannaCry No More The WannaCry scam is a virus that infiltrates your computer and locks you out of it, providing a code which you must quote when making a ransom payment in bitcoin for the safe return of your system. The virus is implanted using code that originated as a ‘cyber weapon’ of the NSA, called Eternal Blue, which was developed to provide unprecedented levels of access to computers using the Microsoft Windows operating system (for the purpose of accessing terrorist and.

Read More
Smart Home War, Google and New MasterCard Security

Cortana Joins The Fight As The War for the Smartest Home Rages On The smart home space is starting to get competitive, especially as Cortana (Microsoft) throws its hat into the ring against Alexa (Amazon) and Google Home. Expected to hit stores in Autumn 2017, Microsoft’s latest Cortana offering is near identical to that of its competitors (it even looks like a sleeker version of Alexa), just with minor tweaks for its own product range, e.g. Cortana will work across your Microsoft.

Read More
YouTube’s Facelift and Some Useful Hacks To Use on Your Phones and Web Browsers

YouTube Gets a Facelift YouTube is a global platform, with 1.3 billion users, 300 hours of content uploaded every minute and 5 billion videos watched a day, it’s in a league of its own. The platform only turned 12 in late April this year but is something that virtually every person is accustomed to using. In order to stay at the top of its game, the platform needs to keep evolving much like any other technology. Which is why Youtube is currently.

Read More
70 Years and Only Growing Stronger

Do you know what ENIAC is? Well, it is something of particular interest this month as the 12th April this year marked the 70th birthday of something that has undeniably shaped the world we know today. We are referring to the birth of a highly skilled and current profession, programming. 70 years ago this month, a machine known as ENIAC (Electronic Numerical Integrator and Computer) ran the first code using modern conventions. Admittedly, when running computations for the Hydrogen bomb on a machine.

Read More
Earth and the Internet

Earth’s population continues to grow, pushing the number of internet users dramatically. Hootsuite (a popular social media publishing tool) and WeAreSocial have published their Q2 2017 update to the global internet statistics report. Inside which are many useful pieces of information when thinking about your website and digital presence: If you’re considering a social campaign, you should definitely read the report and give its findings some consideration. For further advice on that topic, talk to Deepak over at Purr Traffic who can advise.

Read More
Closing The Blinds Wont Get You Privacy Anymore, Your Computer Is An Open Window!

Password Privacy Issues With LastPass This week has dealt a couple of nasty blows to privacy. LastPass, a widely used password storage system, has experienced a major vulnerability this week. The company has even advised users to stop using the in browser plugin until the issue is resolved. The vulnerability was discovered by Tavis Ormandy, a security researcher at Google, who has since publicly cautioned users and advised LastPass of the issue (without broadcasting specifically what the issue is to the public)..

Read More
Tech Jargon Busting with Sideways and Yet More Google News

Sideways Jargon Buster Sideways has released to solve a common problem. Everyone knows some form of jargon. It doesn’t matter if you’re a techie, a civil servant, a fashion designer or work in a pizza shop. Each has their own words and phrases that mean nothing to the general public. Either way, you start to see how confusion can occur when talking to someone from a different specialism. As developers, we strive to talk to our clients in plain English to avoid any.

Read More
Google’s Been Busy With Guetzli and Chrome

Guetzli “Cookie” breaks JPEGs down even further Google has been driving the movement towards a mobile first internet. Amongst their repertoire of methods, markups, and tools are AMP (Accelerated Mobile Pages), Brotli (better compression rate than GZip) and separate SERPs (Search Engine Result Pages) for desktop and mobile browsers. Their latest development, Guetzli, is a JPEG compression tool that boasts a 35% reduction in file size with minimal sacrifice in quality. When put head to head with libjpeg, the Guetzli algorithm typically.

Read More